Digital Analytics, MarTech, Web Dev, Etc https://petetoast.com https://petetoast.com/posts/making-this-blog-with-sveltekit https://petetoast.com/posts/making-this-blog-with-sveltekit In early 2025 I decided to move my blog from WordPress to a custom SvelteKit site deployed on my own VPS. Thu, 27 Mar 2025 00:00:00 GMT https://petetoast.com/posts/save-evars-with-classifications-in-adobe-analytics https://petetoast.com/posts/save-evars-with-classifications-in-adobe-analytics In this post I write about one of the great things that classifications (aka SAINT classifications) can add to an Adobe Analytics implementation – the ability to save eVars. Tue, 05 Dec 2023 00:00:00 GMT https://petetoast.com/posts/sending-data-to-adobe-analytics-via-aep-web-sdk https://petetoast.com/posts/sending-data-to-adobe-analytics-via-aep-web-sdk One of the many features of Adobe Experience Platform (AEP) Web SDK is the ability to send data to multiple platforms with one implementation. You can send data to AEP Real Time Customer Profile, Adobe Analytics, Adobe Target, and even some third party platforms, with one server request using one data format. Fri, 24 Mar 2023 00:00:00 GMT https://petetoast.com/posts/adobe-experience-platform-web-sdk-via-launch-part-2 https://petetoast.com/posts/adobe-experience-platform-web-sdk-via-launch-part-2 In this post I send data events via Adobe Experience Platform Web SDK. I discuss the Launch extension, setting up XDM object data elements, and testing to ensure data is being populated correctly to an XDM schema. Wed, 04 May 2022 00:00:00 GMT https://petetoast.com/posts/adobe-experience-platform-web-sdk-via-launch-part-1 https://petetoast.com/posts/adobe-experience-platform-web-sdk-via-launch-part-1 Adobe Experience Platform (AEP) Web SDK refers to a JavaScript library that can exchange data with the AEP Edge Network. In this post I examine the first steps to implementing Web SDK via the official Adobe Launch tag manager extension. Sat, 23 Apr 2022 00:00:00 GMT https://petetoast.com/posts/setting-up-eddl-helper-on-my-site https://petetoast.com/posts/setting-up-eddl-helper-on-my-site In this post I go through the process of setting up the EDDL Helper extension for my own site. This site! I go through the extension settings, some basic testing, and some basic use cases for various types of rules and data elements based on data layer events. Fri, 15 Oct 2021 00:00:00 GMT