posted on: 2025-03-27
In early 2025 I decided to move my blog from WordPress to a custom SvelteKit site deployed on my own VPS. topic: svelte
Welcome To PeteToast
Hi There! I am Pete and this is PeteToast. I blog about topics that interest me, which is mostly related to digital analytics, web dev, tech, and data. This is also a place where I’ll host a few of my projects, but at the moment there’s not much to show! So take a look at my recent posts below.
posted on: 2023-12-05
In this post I write about one of the great things that classifications (aka SAINT classifications) can add to an Adobe Analytics implementation – the ability to save eVars. topic: adobe-analytics
posted on: 2023-03-24
One of the many features of Adobe Experience Platform (AEP) Web SDK is the ability to send data to multiple platforms with one implementation. You can send data to AEP Real Time Customer Profile, Adobe Analytics, Adobe Target, and even some third party platforms, with one server request using one data format. topics: adobe-analytics , adobe-experience-platform
posted on: 2022-05-04
In this post I send data events via Adobe Experience Platform Web SDK. I discuss the Launch extension, setting up XDM object data elements, and testing to ensure data is being populated correctly to an XDM schema. topics: adobe-launch , adobe-experience-platform
posted on: 2022-04-23
Adobe Experience Platform (AEP) Web SDK refers to a JavaScript library that can exchange data with the AEP Edge Network. In this post I examine the first steps to implementing Web SDK via the official Adobe Launch tag manager extension. topics: adobe-launch , adobe-experience-platform