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Digital Analytics & Tags Implementation

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Sending Data to Adobe Analytics via AEP Web SDK

March 24, 2023 by Peter Hutcheson

One of the many features of Adobe Experience Platform (AEP) Web SDK is the ability to send data to multiple platforms with one implementation. You can send data to AEP Real Time Customer Profile, Adobe Analytics, Adobe Target, and even some third party platforms, with one server request using one data format. In this post I will be sending data to Adobe Analytics.

Filed Under: Adobe Analytics, Adobe Experience Platform Tagged With: Adobe Experience Platform, Web SDK, XDM

Adobe Experience Platform Web SDK via Launch – Part 2

May 4, 2022 by Peter Hutcheson

In this post I send data events via Adobe Experience Platform Web SDK. I discuss the Launch extension, setting up XDM object data elements, and testing to ensure data is being populated correctly to an XDM schema.

Filed Under: Adobe Experience Platform, Adobe Launch Tagged With: Adobe Experience Platform, Adobe Launch, Web SDK, XDM

Adobe Experience Platform Web SDK via Launch – Part 1

April 23, 2022 by Peter Hutcheson

Adobe Experience Platform (AEP) Web SDK refers to a JavaScript library that can exchange data with the AEP Edge Network. In this post I examine the first steps to implementing Web SDK via the official Adobe Launch tag manager extension.

Filed Under: Adobe Experience Platform, Adobe Launch Tagged With: Adobe Experience Platform, Adobe Launch, Web SDK, XDM

Setting Up EDDL Helper On My Site

October 15, 2021 by Peter Hutcheson

In this post I go through the process of setting up the EDDL Helper extension for my own website. This website! I go through the extension settings, some basic testing, and some basic use cases for various types of rules and data elements based on data layer push events.

Filed Under: Adobe Launch

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Recent Posts

  • Sending Data to Adobe Analytics via AEP Web SDK
  • Adobe Experience Platform Web SDK via Launch – Part 2
  • Adobe Experience Platform Web SDK via Launch – Part 1

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