One of the many features of Adobe Experience Platform (AEP) Web SDK is the ability to send data to multiple platforms with one implementation. You can send data to AEP Real Time Customer Profile, Adobe Analytics, Adobe Target, and even some third party platforms, with one server request using one data format. In this post I will be sending data to Adobe Analytics.
In this post I send data events via Adobe Experience Platform Web SDK. I discuss the Launch extension, setting up XDM object data elements, and testing to ensure data is being populated correctly to an XDM schema.
In this post I go through the process of setting up the EDDL Helper extension for my own website. This website! I go through the extension settings, some basic testing, and some basic use cases for various types of rules and data elements based on data layer push events.