One of the many features of Adobe Experience Platform (AEP) Web SDK is the ability to send data to multiple platforms with one implementation. You can send data to AEP Real Time Customer Profile, Adobe Analytics, Adobe Target, and even some third party platforms, with one server request using one data format. In this post I will be sending data to Adobe Analytics.
Adobe Experience Platform
In this post I send data events via Adobe Experience Platform Web SDK. I discuss the Launch extension, setting up XDM object data elements, and testing to ensure data is being populated correctly to an XDM schema.