• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

PeteToast - Digital Analytics

Digital Analytics & Tags Implementation

  • Home
  • EDDL Helper Launch Extension
  • About

Adobe Experience Platform

Sending Data to Adobe Analytics via AEP Web SDK

March 24, 2023 by Peter Hutcheson

One of the many features of Adobe Experience Platform (AEP) Web SDK is the ability to send data to multiple platforms with one implementation. You can send data to AEP Real Time Customer Profile, Adobe Analytics, Adobe Target, and even some third party platforms, with one server request using one data format. In this post I will be sending data to Adobe Analytics.

Filed Under: Adobe Analytics, Adobe Experience Platform Tagged With: Adobe Experience Platform, Web SDK, XDM

Adobe Experience Platform Web SDK via Launch – Part 2

May 4, 2022 by Peter Hutcheson

In this post I send data events via Adobe Experience Platform Web SDK. I discuss the Launch extension, setting up XDM object data elements, and testing to ensure data is being populated correctly to an XDM schema.

Filed Under: Adobe Experience Platform, Adobe Launch Tagged With: Adobe Experience Platform, Adobe Launch, Web SDK, XDM

Adobe Experience Platform Web SDK via Launch – Part 1

April 23, 2022 by Peter Hutcheson

Adobe Experience Platform (AEP) Web SDK refers to a JavaScript library that can exchange data with the AEP Edge Network. In this post I examine the first steps to implementing Web SDK via the official Adobe Launch tag manager extension.

Filed Under: Adobe Experience Platform, Adobe Launch Tagged With: Adobe Experience Platform, Adobe Launch, Web SDK, XDM

Primary Sidebar

  • Home
  • EDDL Helper Launch Extension
  • About

Categories

  • Adobe Analytics
  • Adobe Experience Platform
  • Adobe Launch

Recent Posts

  • Sending Data to Adobe Analytics via AEP Web SDK
  • Adobe Experience Platform Web SDK via Launch – Part 2
  • Adobe Experience Platform Web SDK via Launch – Part 1

2021 PeteToast